Caitlin Penny —
Brand Strategist. Speaker. Joan of Art.

Helping entrepreneurs, creatives, and leaders transform their brands—and themselves—by daring to stand out in a world addicted to fitting in.

Where art meets strategy—and confidence becomes contagious.

Caitlin Penny is the unapologetic creative force behind Copper Theory Creative, the Brand Design & Strategy Studio that helps businesses stop blending in and start standing out.
Known as “Joan of Art, Defender of the Brand,” Caitlin blends real-world business experience with her background in art and storytelling to ignite audiences with courage, clarity, and creative conviction.
She’s been featured on podcasts, published in industry publications, and recognized for her bold approach to branding and entrepreneurship. Her speaking style is as captivating as her design work—equal parts practical, personal, and playfully rebellious.

When she speaks, audiences walk away with more than notes. They walk away with momentum.

Talks That Make People Think, Laugh, and Take Action.

Talk #1

5 Ways to Make Sure Your Brand Isn’t Holding You Back

Your brand should open doors, not close them. This keynote unpacks the five silent brand killers that keep businesses small—and how to flip them into strategies for growth, connection, and confidence.

Perfect for entrepreneurs, small business owners, and creative teams.

Talk #2

Think Like a CEO (Even When You Feel Like an Imposter)

Leadership starts with self-trust. Caitlin shares how mindset, structure, and strategy intersect to help you stop surviving your business and start steering it.

Perfect for women’s business groups, leadership events, and masterminds.

Talk #3

The Brand Spark: Finding the Fire That Fuels Your Business

For anyone tired of chasing trends or questioning their value, this session helps you rediscover the purpose and power behind your brand story—and turn it into your unfair advantage. Perfect for corporate teams, marketing retreats, and industry conferences.

See the Spark in Motion.

Whether she’s commanding a conference stage or sharing her story on a podcast mic, Caitlin’s energy is magnetic. Her talks inspire clarity, confidence, and courage to think—and brand—bigger.

Trusted by the Bold and the Brave.

From entrepreneurs and educators to nonprofits and creative collectives, Caitlin’s voice has sparked transformation for audiences across industries.

Reviews That Speak for Themselves.

"Caitlin doesn’t just teach branding—she transforms how you see your business."

“Electric. Authentic. Unfiltered in the best way.”

“You walk away thinking bigger, braver, and bolder.”

Bring the Spark to Your Stage.

Whether you’re hosting a conference, retreat, mastermind, or team training, Caitlin brings an unforgettable mix of strategy, storytelling, and real-world insight. Every talk is tailored to your audience—and guaranteed to leave them inspired to take action.

For availability and speaking inquiries, email hello@coppertc.com or complete the booking form below.

Caitlin Penny —Brand Strategist. Speaker. Joan of Art.